Just before I give you the three armored concrete reasons in favor of niche marketing, let’s talk a little more about search engine optimization. To make SEO definition more clear-cut to you, I’ll show you some analogy here. Say you’ve got a brand new site built. Now imagine it to be a candidate for governor of one of the millions states belonging to one huge...

All right then, without undue sentimentality let’s dig into “what is SEO?” and “niche marketing”. First of all, SEO stands for Search Engine Optimization. Here’s a definition of it: The process of configuring web content in order to gain the highest potential rankings for a given search engine. While early SEO systems involved simple keyword matches, SEO...